Monthly Archives: February 2015

Update on how to tell EU Commissioner Andrus Ansip your new digital trading difficulties.

EU Commissioner Andrus Ansip, who’s responsible for European Digital Single Market initiatives, is one of the key people we need to convince of the damage being done by the new requirements to tax digital products at place of consumption, not supply.

He’s starting to realise there’s an issue here… and has arranged this Twitter chat. for Monday morning, 23rd February.

Over on the EU VAT Action website, we’ve posted details on how to make the best of this opportunity.

Which is all very well, if you’re on Twitter, live in the same time zone, and not in paid employment at that time, because you run your digital business during your evenings and weekends…

well, firstly, if any of those barriers mean you won’t be able to participate, drop me a line with what you want to say, and I will do so on your behalf. You can also contribute via Facebook if you wish – details on that EU VAT Action update.

Secondly, EU VAT Action is having another online action drive from 5pm GMT on Monday. We really, really need to alert other European finance ministries and tax authorities to the problems all this has created, so we’ve found email and contact details for as many of them as we could, to help people target their communications most effectively.

They need to know how #EUVAT is hurting your business. The more hard data and detail you can give, the better.

They need to know why third-party platforms and tech solutions aren’t the answer. Tell them how much those would cost you – and how they don’t even necessarily help.

They need to know digital microbusiness needs a threshold specifically, and only, in relation to this law, below which they’re exempt from this particular legislation only.

Below that threshold each country’s domestic VAT rules for small businesses would continue to apply, so member states’ national sovereignty over taxation would be untouched.


A busy and productive week for the EU VAT Action Campaign Team

For a SF and Fantasy novelist, I’m spending a remarkable amount of time being an activist at the moment. Well, it needs doing.

You’ll recall I met David Cameron, the UK Prime Minister to discuss the problems for small businesses created by the new EU digital VAT regulations on cross border sales? As a direct result of that meeting, the PM’s office set up a meeting for Clare Josa and me, on behalf of the EU VAT Action Team, with his special adviser Daniel Korski of the No.10 Policy Unit.

The full report – and actions you can now take to help everyone affected – is here.

To summarise, the UK Government now realises just what horrendous difficulties these new regulations have created. Countries creating wonderful MOSS systems to handle collecting the new taxes and paying them to each other is not the slightest use to the digital sellers whose businesses are now so horribly complicated by the need to locate and appropriately tax their customers at the initial point of sale.

They’ve also acknowledged how vital it will be to have end-user input into any discussions about any proposed technical or other implementation solutions. We’re already following up on that.

The people we need to convince now are the EU Commission and national finance ministries across Europe. Okay then…

EU VAT Action will be rolling out assorted calls to action with a particular focus on Europe. Something we particularly need is as many non-UK businesses as possible completing our survey. We’re currently working on making the survey available in other languages.

The first opportunity we have to make ourselves heard is a Twitter Q&A session with Andrus Ansip on Monday 23rd February. He’s the EU Commissioner for the Digital Single Market – which is of course being wrecked by all this. His blogpost is here and EU VAT Action will be offering some ideas for effective participation.

I’ve also met with Catherine Bearder MEP this week, and spent an extremely productive hour and a half going over all the key issues with her and getting her invaluable input on how best to get our voices heard in Europe. Subject to final confirmation, key EU VAT Action team players will be heading for Brussels in the week commencing 16th March.

So we’re definitely making progress. Keep backing us up and we’ll make more!

We need to let policy makers know why selling via 3rd parties isn’t a VATMOSS solution.

This past week has seen some major Twitter and other online uproar over Patreon’s ‘not our problem’ stance on handling the new EU VAT for their users – buyers and sellers. Not helped by the fact that PWC aka Price Waterhouse Cooper, their massively expensive accountants initially gave them 100% inaccurate advice. Apparently the issue is now under review…

This isn’t the first such uproar and more than one business has effectively been bullied – by HMRC and the EU, not their customers – into hastily coming into line with the new regulations and the decree that 3rd party marketplaces are responsible.

On one hand it’s good to see organisations like Gumroad, Etsy etc taking on the VAT headache for their customers – especially given it’s apparent they were given nothing like appropriate notice that all this chaos was heading their way.

On the other hand, so many of our businesses still need a workable option for selling direct. For reasons that don’t necessarily relate to money – or not only to money.

For me as a writer, that direct contact with readers is vital to building an keeping a fanbase, and one way to enhance that relationship is by offering advance sales of new books and side projects exclusively via my website. And yes, that’s also a way of maximising my income from new releases which is also money that comes to me at once, not a month or more in arrears via Amazon etc.

I’ve seen a software developer elsewhere explaining how initially offering apps direct from his own website is an important way to establish which new ideas are worth pursuing. These aren’t suitable for putting out via 3rd parties.

I’m sure there are similar considerations for any number of other businesses.

The first tangible result of my own meeting with David Cameron last week is a meeting scheduled for the EU VAT Action campaign with the No.10 Policy Unit next week. This is something I want to raise.

It would be really, really helpful, if you could let me know your thoughts on this by Monday.

Alert the OECD to the EU Digital VAT catastrophe

This week and next will see a series of online initiatives from the EU VAT Action​ team.

To start with, we want to alert the OECD to the EU Digital VAT catastrophe. At the moment, they are looking at international VAT/GST guidelines and the public consultation period runs until 20th February.

This is a hugely important opportunity for everyone to voice concerns over the ways in which start-ups and small businesses are being wrecked by the new EU regulations on VAT payable on cross-border digital sales.

It is particularly significant for those in OECD member countries outside the EU such as the United States, Australia, Canada and New Zealand. This is the best way to make your voice heard on this matter.

Here’s the EU VAT Action website’s blogpost with full details, including links to detailed guidelines to help you prepare submissions.

Once you have sent your submission, please tweet to let us know and to help encourage other people to do the same, using the #EUVAT and #VATMOSS hashtags. Spread the word about this opportunity for positive action through your other business and social networks!

The EU VAT Action Campaign – recent and upcoming events

Last Monday saw the EU VAT Action team represented for the first time at the HMRC Working Group meeting to discuss implementation of the new VATMOSS system. You may rest assured that we highlighted the ongoing problems which microbusinesses are having with compliance, 3rd party platforms and the VATMOSS system itself, not to mention the widespread failures in European implementation.

Since he’s my constituency MP, I was also able to meet David Cameron last Friday, aiming to make sure he realises what the current problems are as well as their wider and longer term implications. It was a positive and constructive meeting, with every indication that the PM understands the seriousness and complexity of this issue.

While we are definitely making headway convincing the UK government, we still need to convince the finance ministers and key officials in other EU member states that this same trouble is heading their way. They just don’t know it yet because their own digital businesses don’t even know about the new regulations, still less about how impossible the law is to work with!

We need as many non-UK responses to the EU VAT Action survey as possible, as soon as possible.

Please spread the word. We’re already compiling country-specific reports from the data we do have – and the picture in the Netherlands for instance, is horrifying.

We want as many people as possible to contact the EU Commission’s Taxation Department with a personal complaint and also to submit comments to the OECD’s current consultation on implementing this sort of taxation.

Sounds daunting? We’re putting together clear guidance on how to go about it and on Thursday 12th February, we’ll be having a major online push to inspire as many people to act as possible.

On Wednesday 11th February I’ll be part of a Google Hangouts live online event at 7pm GMT organised by the The Alliance of Independent Authors to discuss the new regulations, VATMOSS and associated issues.

I’ll be particularly focusing on the campaign and the actions everyone can take to help. The more voices raised, the better the chances of being heard!

If you can’t make that particular time, you’ll be able to access a recording afterwards – check back for linkage in due course.

Could the EU Commission be legally challenged for basing digital regulations in 2015 on 2006 research?

A point that’s been made time and again in general terms, is how vastly different the digital world now is, compared to the situation in 2006 when the new EU VAT on digital sales regime was first being discussed.

Adam Dobay has gone further and looked at the specifics, writing an eye-opening post for the EU VAT Action Campaign Group on Facebook.

With his full permission, I’m posting his research here – and both he and I would be very interested indeed in further information and analysis by those with more detailed technical knowledge.

Similarly I’d very much like to know any informed – albeit informal – legal opinions on whether or not these regulations can be challenged as not fit for purpose or something similar.

As Adam writes –

“”A 2006 EU document is not suitable to regulate digital businesses in 2015” — research [UPDATED 01.26]
I’ve made some very basic research concerning just how vastly different the internet was in 2006 when the EU regulation resulting in today’s rules was on the table — and how surreal it is that us entrepreneurs and all the member states have to draw definitions from something this outdated.

The research was prompted by Les Howard’s article where he states “the definitions of telecommunication, broadcasting, and electronic services are found in the Implementing Regulation 2006/112/EC, arts 6-7. Rather than fret about the definitions applying in different member states, read the relevant article”.

The following is meant as a resource for the EU VAT Campaign Group as well as websites and bloggers who want to highlight differences in a variety of fields. The list is unfinished and the process of adding citations is ongoing — I am continually updating this post as I find new data from 2006 and today to compare (harder than it sounds). If anyone has knowledge of better or more relevant data, please notify me in the comments below.

Feel free to copy, quote, and use in blog posts and other publications, citing Adam Dobay, digital entrepreneur, as the source. Thank you!

Concerning the digital marketplace, referring to a 2006 piece of writing in 2015 is highly erroneous. One huge part of the problem with definitions of digital products and services is exactly the significant number of ways in which the internet and digital entrepreneurship have changed in a mere 9 years.


Basing regulations on how the Internet looked in 2006 is actuallyreferring to a time when:
– the number of internet users was 35% lower than today [1]

– mobile broadband penetration was 50% lower than today in the EU [2]

– the EU e-commerce market was was 66% smaller than today [11] [12]

– the very concept of “web 2.0” and social networks was in its infancy [3]

– blogging still dominantly meant people keeping personal journals online [4]

– only 5% of blogs concerned business at all[4] (compared to 8% corporate and 13% entrepreneurial blogs in 2014[5])

– 8% bloggers made any money through their blog[4] (compare today’s 17% of bloggers who earn full-time income[6])

– making money from a website almost exclusively meant displaying banner ads; blog content marketing, affiliate marketing, video ads, subscription services, membership sites, and digital products did not exist as they do today

– Youtube was less than a year old and was just being bought by Google [7]

– the concept of vlogging was in its infancy, and enterpreneurs using online video as a platform did not exist

– digital music distribution was only 3 years old and was restricted to Apple [8]

– one year before the Kindle’s debut, the e-book market was non-existent [9]

– e-learning solutions, and online courses did not exist in the sense they do today

– the concept of crowdfunding would not kick off for another 2 years [10]

– one-click digital shopping cart solutions did not exist

– digital sales solutions easily accessible and widely available for entrepreneurs did not exist
– it was not commonplace for users to buy digital products directly from entrepreneurs and small businesses
– the concept of apps for phones would not exist for another 2 years (the iPhone itself would not debut for another year)
– purchasing on mobile devices was limited to polyphonic ringtones

In 2006, the digital products and services that entrepreneurs sell today did not exist.

The concept of entrepreneurs selling digital products directly to their consumers without third parties did not exist.

The concept of digital microbusinesses did not exist.

The above list could go on for a long time.

A 2006 regulation is not suitable for the 2015 internet landscape.

A 2006 regulation is not suitable for digital microbusinesses.

[1] International Telecommunications Union statistics,
[2] ITU statistics,
[3] One of many papers defining web 2.0 by Catherine Styles,
[4] Pew Internet & American Life Project,
[5] Blogconomy Stats 2014,
[6] Lifehacker, 2014
[8] Natalie Klym, MIT, 2005,
[9] T.D. Wilson, Information Research, 2014,
[10] Freedman and Nutting, 2015,
[11] European Commission, 2009,
[12] European B2C Consumer Report, 2014,